Complete overhaul of the HourTown event schedule newsletters. Focused on restructuring newsletter so that content most frequently accessed by users is presented more prominently. New design incorporated responsive elements to improve user interaction on mobile devices.
In order to promote the DBusiness Daily News to segmented audience members, a selection of “Here’s What You Missed” eblasts were created. Each eblast offered a small writeup explaining why they were receiving the email, along with what the user would gain from subscribing, accompanied by five articles in the[…]
Web and e-newsletter redesign for the DBusiness Daily news. Duties included: Redesign email template to fit Email Service Provider’s drag & drop layout Incorporate ad units served by in-house advertising network (previously static images) Better link clickthrough tracking More directed user experience View DBusiness Daily News
This is a newsletter design comp that ultimately never got used, but informed a lot of the design sensibilities for the Hourtown newsletter redesign that happened shortly thereafter. The idea here was to strip down the newsletter with a flatter design to focus on a few select pieces of content[…]
Project manager, event director and web designer for Fairway Drugs’ Craft Beer Craziness promotion. The promotion is a March Madness style tournament which allows customers the opportunity to vote for the best beer in the store, by way of online voting, and culminating in a free tasting event. Team involved[…]